Sponsorship campaign, brand communications & the world’s first Spitfire expedition website, delivering 728% ROI

Helping BFA secure IWC sponsorship and take off on the worlds first Spitfire expedition.

In 2019,  two intrepid aviators flew a Silver Spitfire around the world, taking in some of the most famous landmarks on the planet from the Grand Canyon in the West to the snow-capped peak of Mount Fuji in the East.

We produced an engaging creative brand campaign that helped secure the principal sponsor IWC and many others. Our campaign delivered on all objectives for securing sponsorship and due to positive feedback it was taken forwards as the main identity for the overall expedition.

The expedition communications project was split over 2 phases, the initial launch and creation of communications assets for use at global landing zones, the development of an expedition website that included rich features such as a live flight tracker, interactive 3D Spitfire charity donation tool, integrated social feeds and an e-commerce store selling limited edition merchandise.

This expedition reunited the Spitfire with the many countries that owe their freedom, at least in part, to this iconic aircraft. The website platform ensured a global audience could watch the expedition unfold in real time. Our work directly helped with the following…

  • Secured in excess of £2million sponsorship

  • Engaged IWC to becoming principle sponsor

  • Over 500K website visits within 12 months

  • £108,657.38 website sales

  • An ROI of 724% on website design and build

£2m+

Sponsorship raised

724%

Return on website investment

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