Creating the UK’s leading commercial laundry brand

Merging three businesses

Following a three-way merger, an as-yet-unnamed commercial laundry brand turned to us to create a unified, impactful brand identity.

The challenge was threefold: to capture the unique scale and breadth of the organisation’s services, to recognise and integrate the strengths of the three individual businesses, and to set a path for future growth as one cohesive brand.

We took a deep, comprehensive approach that considered everything from board-level strategy to engineer workwear.

Following a creative and strategic workshop, we produced a new brand strategy, proposition, tone of voice and brand identity. We uncovered the fundamental truths of WashCo’s business – and found the most effective, impactful ways to take that message out into the world at every touchpoint.

Visually, we developed a distinct identity unlike anything else in the marketplace. With a modular, icon-led approach, we enabled WashCo to continuously build its product portfolio and reflect multiple service areas and vendors at once.

As a result, we captured the understated capability of the previous businesses, the modernity of the newly-launched WashCo, and the future aspirations of the brand. WashCo was firmly positioned as ‘Leaders in Laundry’.

You can view the website yourself here.


Employees Engaged Nationwide


Leading Laundry Brand in the UK

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