Working closely with Kingston University, we built on the original brief by further developing our understanding of the space itself, the ideal target audience, the competitor landscape and overall vision for the studio through a strategic workshop. After presenting a series of creative concepts, we landed on a simple, bold, creative brand that reflected everything that made the space unique, including its unusual octagonal shape. And, yes, we used striking red to create a logo, identity and tone of voice that demands attention.
The brand identity was well-received by every stakeholder, including Tony Visconti, the British Library, the Science Museum and Kingston University itself.
