Brand strategy and implementation delivering 25% YOY growth

Building a brand for long term success

Facilities services specialist Corrigenda Group needed to bring consistency to its disjointed, fragmented branding. We led the Corrigenda board on a journey. An exploration to uncover the brand’s underlying purpose – then reflect it in both guidelines and assets.

Following a series of collaborative workshops, we developed a new proposition for the group – ‘Delivering the less ordinary’. This would go on to define what the brand stands for. And, ultimately, why people should do business with Corrigenda. As well as design talent, we were able to give Corrigenda that advantage of a team that understood branding. We could lead discussions from the outset, helping the business navigate a tricky, often uncertain process.

We have helped Corrigenda achieve annual revenue growth in excess of 25% year on year. Frost has been Corrigenda’s brand partner since 2014.


Year on year growth since the rebrand

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